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Integrity remains the currency of Relianz business

Updated: Jul 4, 2018

Author: Dev Nadkarni

Over the past six years, Relianz Forex Limited has carved a niche for itself as a reliable provider of money transfer, money exchange and wire transfer services in and around Auckland. In essence, it has lived up to its name, promoting the best interests of customers, complying in the process with the rules and regulations in force. - Dev Nadkarni

Sharp Focus

The Company’s sharp focus has always been on customer service. Business ethics, integrity and honesty have been the principle factors that have accentuated its impressive growth since its establishment.

With well-placed management principles, professional approach to business and easy accessibility Relianz Forex has become a household name in Auckland’s South Asian community.

Director V Giridharan attributed the success of his company to its highly motivated team of professionals with the right aptitude and attitude.

“Our team understands the market trends, works hard and places customer satisfaction at the very centre of our business,” he said.

Mr Giridharan is a veteran in the business with more than 20 years of experience working in the diverse markets of South Asia and Oceania.

Wellington waiting

“Relianz Forex is the only professional money transfer service in Auckland with a real retail presence through its six branches including Downtown Auckland, Dominion Road, Sandringham, Avondale, Papatoetoe and Manurewa. We will open our account outside Auckland with an office in Wellington shortly,” he said.

Building Relationships

According to Mr Giri, Relianz Forex underscores the importance of face-to-face transactions.

“No customer is a stranger to us and we are no stranger to any customer. Our team knows them by name and we believe in building relationships,” he said.

That relationship building with customers extends into the community. It is rare to find an event in the South Asian community with which Relianz Forex is not associated. In fact, this Company is a major sponsor of many literary, cultural and sports events.

“Giving back to the community is an essential part of the Relianz Forex business philosophy particularly when it comes to fostering deserving young talent and promoting a sense of pride for the community. Cultural events are a big part of this,” Mr Giridharan said.

Rapid Growth

The money transfer business has seen rapid growth in the past few years.

According to a recent World Bank report, remittances to home countries from people working overseas are growing by leaps and bounds. This has brought in a rush of firms to service this growing industry.

This rapid growth has resulted in governments and international agencies tightening compliance measures and introducing strict protocols for the money transfer industry.

This is mainly to counter international crime and money laundering, which ends up financing terrorist activity, the drug trade and tax evasion.

“Relianz is proud to not only follow these protocols but to exceed them by adopting industry best practice processes. Our strict insistence in following institutional protocols is ultimately in the interests of the security of our customers’ funds as well as that of the wider community,” Mr Giridharan said.

Compliance Standards

In accordance with New Zealand and international law and best practice, Relianz Forex follows set practices in every transaction – from data collection as regards customers and source of funds to transparent reporting regimes for the governing authorities.

Relianz Forex does not accept cash transactions even though these are permitted up to a certain limit. The Company exceeds compliance measures in the interest of customer security, business integrity and related legislation.

When you engage with Relianz Forex for your transactions including money transfers, money exchange and wire transfers, you can rest assured that the service will be timely (often remitted the same day at your destination), secure and guaranteed.

Every activity and service comes with personalised attention for which Relianz Forex has been earning merit points from customers since its establishment six years ago.

Relianz Forex serves all communities and in that spirit, extends its greetings to Muslims on the advent of the Holy Month of Ramadan.

Dev Nadkarni is a celebrated journalist with extensive experience and former (first) Editor-in-Chief of Indian Weekender. He is currently Marketing & Communications Manager at Pacific Islands Trade & Invest based in Auckland. The above article is exclusive to Indian Newslink.

Relianz Forex is the Joint Title Sponsor (with Radio Tarana) of the Fifth Annual Indian Newslink Sir Anand Satyanand Lecture, scheduled to be held at Pullman Hotel in Auckland on Monday, July 27, 2015. This Black-Tie event will commence with Cocktails and Networking between 630 pm and 730 pm, followed by Dinner and Speeches. Tickets priced at $140 plus GST per person and Tables seating ten persons at $1400 plus GST per Table are available.

Please contact (09) 5336377 or 021-836528.


Photo Caption:

  1. V Giridharan (second from left) with Award Winners 2014-2015 (from left) Jaspal Singh (Star Performer), Ashish Kumar Shriwastav (‘Above & Beyond’), and Amandeep Singh (Best Branch)

  2. The Relianz Family (Standing from left) Tajinder Singh, Sukhvir Singh, Pawan Kumar, Harjeet Singh, V Giridharan, Aman Gujral, Ashish Kumar Shriwastav, Amandeep Singh, Jaspal Singh; Seated from left are Shruti Nilkund, Usha Giridharan and Meghna Daiya

  3. Giridharan outlines the impressive growth of Relianz Forex Limited

  4. Chief Guest Sameer Handa narrates his success story

  5. Dev Nadkarni

(Pictures by Narendra Bedekar, Creative Eye Limited)



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